Richard Sheldrake has worked in the market research industry for more than two decades. He began his career as a telephone interviewer for BMSL (now known as Harris Interactive Europe) and was quickly promoted up the ranks. During his five years with the company he was trained in all aspects of the business-to-business research process, including client liaison, questionnaire design, project management, data analysis, report writing and presentation of findings. Richard and his wife Jemma Evans founded Perspective Research Services in 1996 to offer specialist B2B and consumer field services. He is now a board director of BDRC-Continental and the award winning full service agency Spring Research. Richard is actively involved in the industry, a full member of the MRS, a serving member of the MRS Council, Honorary Treasurer of AIMRI and a former Deputy Chairman of the BMRA.